Friends of Manufacturing

Manufacturing needs a rebrand

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According to recent research by the National Association of Manufacturers, one of America’s oldest and most important industries — manufacturing, the lifeblood of Detroit — is in need of a rebrand. Parents do not see upward mobility and a bright future in manufacturing for their children. Part of the answer to changing these attitudes is taking a closer look at the present state of modern manufacturing, including how Detroit is leading the way in transforming our industry.

Since 2010, the industrial workforce here has expanded more than 30 percent. There are now roughly 240,000 manufacturing jobs in the greater Detroit area. Fueled by this growth, communities are rebuilding, and Detroit is setting the example for a more sustainable and promising urban future and is leading the world in innovation.

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